Statistics at a Glance

• Over 30,000 online page views per month
• DFI News® e-Newsletter: Emailed to over 21,000 readers
  

Readership Survey Results

• 96% of readers surveyed rated the advertisements in DFI News as "useful."
• 83% of readers surveyed say they read the advertisements in DFI News.
• 67% indicate they buy, specify, or recommend products and services and 34% of readers surveyed actually did purchase, specify or recommend products and services.
• 99% of readers surveyed say that DFI News e-Newsletter is a useful resource for information.
• 98% of readers surveyed say that DFI News website is a useful resource for information.
• 68% of readers surveyed have used information gained in DFI News in their workplace.
• 83% spent up to 60 minutes reading DFI News website each month. 
• 84% spent up to 60 minutes reading the DFI News e-Newsletter each month.

Website Statistics

• Year over Year % increase in site visits: 9,451 visits to 23,833 visits - an increase of 153%
• Year over Year % increase in page views: 15,324 page views to 66,629 - an increase of 335%
• Year over Year % increase time on site: 1:62 to 2:80 - an increase of 73%   

Based on Publishers own data September 2010.